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“Honestly, the best holistic creative program out there, Minerva prepares students to excel in modern advertising.”

Aaron Gresham, Executive Creative Director, BIG Communications
Miscellaneous & Random

AdBowl LVII

Minerva decided to try something new and host C&IS’s first ever AdBowl this year. We invited students from all over the college to join us for a Super Bowl commercial watch party. We rated, discussed, and voted on our favorites. Our key take-aways: The results: Students and faculty watched them all. There was some swooning (Miles Teller). There were a few “awws” here… Keep reading
Alumni News

Have y’all met Lary?

Mary Buzbee and Lauren Meadows are a creative dream team at Barkley, KC. They graduated in 2018 and have been doing amazing work and changing the advertising game ever since. If you haven’t already, you really need to meet Lary. It’s not just their friendship and wonderful work that makes… Keep reading
Dear Students,

There’s two audiences.

One of the first things advertising students learn is the value of identifying a target audience. That makes sense. Before we can do much else, we need to know who we’re communicating with. So, each time you work on a brand, your first step is almost always researching the target… Keep reading
How We Do What We Do

Phase-Specific Creative Critique

The five stages of the creative process. Search for a definition of the creative process, and you’ll likely find article after post after video after infographic referencing these five stages: preparation, incubation, illumination, evaluation, and verification. In 1926, a social psychologist named Graham Wallas was the first to write about these stages in his book…
Dear Students,

Dear aspiring-copywriter-student-version-of-myself,

The ugly truth is that there’s a stigma around advertising students from the south. For us, breaking into advertising means finding another way in because the front door is locked. But who needs a key when you’ve got a crowbar? As much as I hate to give Barry the satisfaction of reading these words, work…