The Backbone Awards

We scolded The One Club for selling out. They gave us a pencil for it.

The advertising industry is full of incredibly talented people making wonderfully compelling work that wins all sorts of awards. But you have to buy your way in, and the votes are cast from within the industry.

The Backbone Awards are different.

We can’t host lavish open bar celebrations at Cipriani or yacht parties on the French Riviera. Make no mistake, those are awesome (and we’d love an invite if you’re hosting), but we’re students.

We’re looking up to the industry and celebrating good people in advertising that do good work that does good in the world.

But not just any kind of work wins an award. You’ve got to stand for something. The Backbone Awards recognize ideas and actions that do more than sell a brand and honor people and agencies that use their platform and creativity to inspire positive change.