You’ve got to stand for something.



The Backbone Awards recognize ideas and actions that do more than sell a brand. They honor people and agencies that use their platform and creativity to inspire positive change.

Students in the Minerva portfolio program at The University of Alabama choose the nominees each year. Then, students from around the country vote for their favorites. The winner receives a beautiful Bronze Backbone (bronze is the top award). The next two runners-up receive stunning Aluminum Backbones.