Congratulations to the 2021-2022 Backbone Award winners!

About
Process
History
Winners

The 2021-22 Bronze Backbone goes to…

Pictured from left to right: Bridgette Hahn (Art Direction Student, Minerva), Ashley Geisheker (EVP Head of Integrated Production, Leo Burnett), Kaitlin Bucaro (Producer, Leo Burnett), Kelley Barrett (Copywriter, Leo Burnett), Katie DiNardo (Art Director, Leo Burnett), Sydney Smith (Art Direction Student, Minerva)
Pictured from left to right: Bridgette Hahn (Art Direction Student, Minerva), Ashley Geisheker (EVP Head of Integrated Production, Leo Burnett), Kaitlin Bucaro (Producer, Leo Burnett), Kelley Barrett (Copywriter, Leo Burnett), Katie DiNardo (Art Director, Leo Burnett), Sydney Smith (Art Direction Student, Minerva)

Leo Burnett, Chicago for “The Lost Class“

The 2021-22 Aluminum Backbone winners are…

MullenLowe (New York) for working to end violence against women and girls with their “The Unseen Story” campaign for UN Women.

The Workshop for creating an equitable mentorship program for aspiring creatives that’s both free and remote to combat the high cost and location-based curriculum of traditional portfolio schools/programs.

The rest of the 2021-22 Nominees
(all amazing)

Micöl Rankin for the You are Dope show’s celebration of diverse voices and positivity in and around the advertising industry.

Publicis Groupe for guaranteeing salary, security, health, housing, and relocation measures for all 350 Ukraine employees for the remainder of 2022.

Kristen Cavallo for standing up to Coinbase CEO Brian Martin. She wasn’t just standing up for The Martin Agency, but the advertising industry as a whole.

David Griner for his long record of consistently uplifting underrepresented voices and supporting young talent entering the industry.

Love The Work More for addressing and offering a solution to the DEI challenges generated by the Cannes Lions locking their winner’s archive behind a pay-wall.

TBWA\NEBOKO for their Adidas sports bra campaign celebrating inclusivity, diversity, and positive body image among women.